Arifu Insights

Arifu is a digital advisor whose training content can be accessed freely on SMS, WhatsApp, Telegram and Facebook Messenger. Arifu’s mission is to provide information and opportunities for all. Arifu Insights intends to inform our partners and the wider ecosystem of digital information providers about what we know to drive this mission together.

Arifu's Impact

Below are some of the results we have observed across projects highlighting a strong demand for knowledge through Arifu’s platform , impact on Learners of Arifu, and commercial returns experienced by partners.

The outcome measures given below provide a snapshot of the full database of results available at Arifu. To learn more visit our Impact Dashboard and Key Insights documents that showcase our results in more depth.

• Value to Learners: : 70 - 89% Adopted farming practices. (IFDC, FiBL)
• Value To Learners: 96% Improved farm productivity with an average of 13 sacks of potatoes. (KCB Mobigrow)
• Value for Partners: 65 - 75% Increased expenditure on farm inputs. (KCB Mobigrow)
• Arifu's Value: 80-86% Accessed content like Arifu's for the first time. (60 Decibels)

Arifu’s Commercial Value Proposition

Arifu’s digital extension service showcases strong impact on farmers, off-takers, and input providers in the agricultural sector. In summary, our value-proposition is as follows:

• Fostering Behavior Change and Adoption of Good Farming Practices: Public or private agricultural institutions looking to incorporate new training content into their networks can use Arifu’s platform to improve practices on an ongoing basis.
• Improved Production: Increase in farm production improves the output quality and quantity, and creates market value for institutions, consumers, and farmers. It can further facilitate investment in new farming technologies as well as crop diversification.
• Better Input Utilization: Arifu’s content has shown to improve appropriate investments in farming inputs. Increased expenditure and increased productivity for low cost trainings can create a virtuous cycle of aggregate output growth.
• Cost Effectiveness and Convenience: Arifu's training costs $2 per learner. We have observed knowledge retention, improved farming outcomes, and market value creation. This is complemented with the convenience of learning any time, through any available channel, and the ability to layer on new trainings with ease.